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Improving Employee Performance - 5 Steps That Work for Every Employee
“At the present time, employee costs generally account for approximately 70% of business operating expenses and are responsible for 85% of the organization’s ability to execute against the strategy.”

People are the greatest lever for performance and productivity today. Yet, less than 12% of organizations globally have performance management systems that are viewed as effective. It is no wonder the Harvard Business Review studies report organizational performance to be 63% of potential at best. This is the new imperative – the greatest potential for increased execution, productivity, and ultimately financial performance is with how your people perform. Without people performance, a brilliant strategy is just an idea – it is your people that make it real. The real question is how to close the people performance gap to build organizational results.

The world has changed dramatically in the past twenty-five years. The source of business performance is soundly in the realm of intangible assets (as shown in the graph below).

Figure 1: Value Creation in the
US Market

Picture1The study (Bersin &Associate 2003) outlined that the greatest value creation (financially and otherwise) has switched from physical assets to intangible assets. Under intangible assets are innovation, technologies, and organization design – and people. The catch is that people are needed to drive any of the other intangible asset value creation. The simple fact is that organizations (regardless of size or industry) need people to perform.

Recent studies show that only 12% of organizations globally (McKinsey & Company) have effectively working performance management systems. In research by the Center for Creative Leadership, employees report that the lack of performance feedback is their single greatest criticism of their managers and leaders.

Recently in our work, employees in a national organization (that is “focused on improving engagement and productivity”) report that most have not had a performance evaluation in at least four years. Such comments are not unusual to hear. Interestingly, regular feedback on performance is one of the top three drivers of employee engagement.

Execution is the key determinant of organizational success and, arguably, the single most important component of execution is the performance of people. With productivity sliding and our competitive advantage being walloped in the global market, the only real way we can improve our positioning is to do a better job at people performance management.

We can and need to do better as leaders and organizations to support our people to perform at their best. Our philosophy is based on the premise that most people want to contribute in a meaningful way to their organization’s success. A Towers Watson engagement study in 2010 showed that only about 7% of Canadian employees were actively disengaged and a significant 70% can – and want – to perform at higher levels.

Only about 3% of employees are top performers and these few contribute (based on the complexity of their job) anywhere from 50% to 1000% more than their lower performing counterparts.

As leaders, we need to look internally to how we can support our people work and perform at their best. The greatest likelihood for increases to GDP and overall citizen prosperity lies in our ability to improve productivity through better people performance. What’s more enticing is that jobs (again, depending upon the complexity of the role) can show improvements of 15% to 46% in output.

So, where do you start?

Rather than making it difficult, we looked at starting with making a difference at the grassroots level – one employee at a time. At this level, businesses with as few as 5 employees to large firms with more than 1000 employees can make a real difference.

We have to come to grips first with the reason performance management is not working. First and foremost, supervisors are simply not investing the time in providing the feedback. As an employee, how can I perform better when I am never provided a baseline or perspective in terms of my current performance? Managers and supervisors (who deliver this integral link between strategy and execution) say they do not have time – they realize the importance but are bogged down in paperwork, meetings, and doing more actual project work due to downsizing. The second issue with performance management is that we presently measure performance based on scales that make no sense against criteria outlined in our job description. Job descriptions are great for providing clarity as to what people need to do – they do little for indicating the actions and behaviors as to how to perform well in the job (what really matters). Finally, even when managers and supervisors provide performance feedback the scores are often flawed subject to recentness bias (how someone performed in the two months preceding the review), rushed (with many reviews left to the last minute, managers often just go through the motions), and incremental expectations (if a performance was rated as superior last year – a stupid rating – the expectation is that the rating needs to be superior again this year or the review meeting will become a defensive confrontation).

So, for our single most critical business driver (people performance) our approach now is to not do it, rush it through, based it on criteria that don’t really matter for improvement, or are not actually true. No wonder we are miring in continually declining engagement and organizational performance.

There have been some improvements with goal-based assessment and KPI (key performance indicators) linkage but still the connection is not made completely with the strategy of the organization so no real improvement is seen.

There is a better way and here are five simply steps we encourage to make a distinct investment in improving employee performance:

  1. All outcomes are not created equally. A job description generally makes no assessment of importance to actual success by activities. For each job, there are 4 to 5 outcomes or results that will have the greatest impact on the organizational strategic success. Each position should have identified for the employee the four or five outcomes that directly support strategic success (or success for the person’s boss towards the strategy) so people know clearly what is expected of them. By focusing efforts on the critical outcomes, performance can also be focused on what will make a difference in those outcomes (see next step).
  2. Once the critical outcomes are identified for the position, the next step is to define the 4 or 5 actions that are most important to creating the results. You simply ask the question, “What actions, if done better, would make a positive difference in the results for this position?” With this answer, you have determined the key performance attributes for a job.
  3. With the critical outcomes and actions identified for a position, a simple evaluation form can be created (based on an equally simple scale of 1[very poor] to 10[excellent] for rating). The evaluation form should then be completed each year (or twice per year) for the employee by not only the supervisor, but the people working around the employee, and the employee himself or herself. You can have a full and true perspective on overall performance. The employee knows exactly how they are – or are not – contributing to success and where to improve or build on success.
  4. Upon completion of the performance evaluation, the supervisor would provide an interpretation session with the employee to help them appreciate the strengths, areas of challenge, and differences in perspectives. The employee would then work with the supervisor to create a development plan for improvement with clear and measurable actions.
  5. The employee would focus efforts on the measurable actions committed to in their development plan with the coaching support of their supervisor.


The prior process can be applied to organizations and teams of all sizes and types with the same potential for significant improvement in individual performance. The investment is time (a huge financial investment is not needed). Leaders and managers need to spend time up front providing clarity of the critical outcomes and pivotal actions for each job – the drivers of success – and then to measure, provide the feedback, and coach for development. The return on investment is tremendous and directly measurable to the bottom-line.

It is essential that organizations make a commitment to maximize their investment in developing their people’s performance. The employees want it and the organizations need it.

Investing in complicated and expensive performance management systems may help but are not the most important answer to bridging the performance gap (the difference between the performance organizations need for success and the performance actually provided). The answer truly lies in implementing a simple common-sense approach to helping employees understand how their work is meaningful to the business, how they best create value, and then providing them the evaluation, feedback, and development support to contribute to their greatest potential.

The good news – no matter what your starting point, you can always drive performance improvement.

 

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