Two-thirds of change initiatives and great ideas fail – not because the ideas weren’t great or the need wasn’t real, but rather because the leader did not connect with the audience. Lack of communication before, during, and after a change initiative is the root cause of poor results.

What is crucial to remember is that leading change is more about feelings and less about facts. We need to ask the audience in order to understand the audience.

For improved success, three shifts are recommended in how leaders and organizations approach the change process. To learn more about these three shifts and your change initiative, download our whitepaper - Silence of the Lambs: Why Change Doesn't Happen and How to Make It Work - today!

The power to communicate and connect is the key to effective change leadership. It is not up to the audience to understand the need to change. That is the leader’s job.