Canadian organization's competitiveness has declined by 4.41% for each year over the past five years alone! How much further can it go before we just can't compete and accept mediocrity?

Competitive advantage separates the organization in the eye and mind of the client from the market. It is what makes an organization stand out. With fewer than 3% of Canadian senior leaders being able to define their organization's competitive advantage, we are losing our way.

The key to improving organizational competitiveness does not lie in price cuts, new technology, or investing in new machinery. The answer to building a sustainable competitive advantage for your organization lies in your people - the real business differentiator.

Canadian organizations are not getting bang for buck. Poor productivity remains one of Canada's most significant problems and is the main  contributor to declining competitiveness. While payroll is increasing, output is declining with the combination of these two factors resulting in a competitive slide of 20.24% in a little over five years. Organizations are paying more and getting less. The decline in productivity also affects the individual Canadian worker being primarily responsible for the current Canada-US income gap of $6,400US per employee - we have less money to spend and support economic growth.

Are we lazy?

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